Thriving amidst rapid technological evolution, pump and valve companies should be tech-savvy innovators, utilizing cutting-edge tools like predictive maintenance and the IoT. They must adapt their global strategies wisely, venture into exciting emerging markets, and engage customers directly through captivating exhibitions such as Flowtech China.

Curious about how your business can not only adapt but flourish amidst rapid technological evolution and market changes? Explore the full article for actionable insights and strategies that will help your business thrive in this dynamic landscape.

Key Factors Shaping the Pump and Valve Industry

Over the past few years, several critical factors have reshaped the landscape of the pump and valve industry, impacting both manufacturers and consumers. Let’s break down these influential elements in a more reader-friendly way:

Global Trade Tensions: In recent times, we’ve witnessed a surge in global trade protectionism. The United States, in particular, has raised tariffs on numerous countries, leading to strained trade relations worldwide. These tensions have significant implications for businesses operating in the pump and valve sector.

COVID-19 Disruptions: The global spread of the COVID-19 pandemic has had far-reaching effects. Countries implemented strict border controls and regional lockdowns, severely disrupting the global supply chain. This disruption has directly affected the pump and valve industry, causing supply chain challenges and uncertainties.

Geopolitical Turmoil: The geopolitical landscape remains turbulent, with conflicts such as the Russia-Ukraine situation driving energy prices to unprecedented heights. These geopolitical tensions have contributed to inflationary pressures, impacting the costs of raw materials, including steel and metals. Consequently, pump and valve companies have had to adjust their product pricing to cope with rising production costs.

Profit Margin Pressures: In 2022, the industry faced another challenge in the form of high inflation, leading to decreased profit margins. The EBITDA profit margin for pump and valve companies dropped to around 20%, a significant decline compared to previous years. While some relief may come from stabilized production capacities in China, ongoing geopolitical uncertainties, especially those related to Taiwan, continue to pose risks to trade.

Market Consolidation: Within the pump and valve sector, we’ve witnessed a wave of industry consolidation. Companies are increasingly engaging in mergers and acquisitions to expand their product portfolios, enhance distribution networks, and provide more comprehensive solutions to customers. Private equity firms are actively involved in these initiatives, driving corporate restructuring and growth strategies. Some acquisitions are specifically aimed at bolstering market share and profitability in niche segments.

Navigating Market Shifts and Technological Advancements

In terms of technological advancements, additive manufacturing is making headway in the industry. Particularly, 3D printing technology is enabling the customized production of certain non-critical components. This not only reduces production costs but also offers greater flexibility in design and production processes. Moreover, the industrial Internet of Things (IoT) and sensor technology are revolutionizing equipment monitoring, allowing companies to intelligently track equipment performance based on real-time operating data. This has the potential to facilitate predictive maintenance and open up opportunities for innovative digital services.

On the geopolitical front, the complex international situation is also influencing the industry’s structure. For instance, the ongoing conflict between Russia and Ukraine has prompted leading European companies to reassess their business strategies related to Russia. Simultaneously, Russia is intensifying its independent research and development efforts while forging partnerships with non-Western countries. Tensions between China and the United States, especially across the Taiwan Strait, are introducing uncertainties into global trade for the industry.

Additionally, political turmoil in emerging market countries is increasing business risks. Experts foresee these structural changes may lead to a new market configuration, something not seen in decades, as the industry responds to evolving geopolitical and technological landscapes.

Image depicting a pump and valves exhibition showcasing tech-driven innovations and global adaptability strategies for thriving in the industry.

Choosing the Right Path for Change

The global pump and valve market is currently in the midst of significant changes, driven by a combination of external forces and internal industry integration. In the face of this evolving landscape, pump and valve companies must accurately assess the situation and proactively adapt to meet the demands of the new era, which presents both opportunities and challenges.

Embrace Technological Advancements: With the emergence of groundbreaking technologies like predictive maintenance, the industrial Internet of Things (IoT), and additive manufacturing, pump and valve companies are presented with a unique opportunity. They should seize this chance to continuously innovate their products and service models, paving the way for intelligent upgrades. Simultaneously, it’s essential to gain a deeper understanding of customer needs and deliver tailored, integrated solutions.

Reevaluate Global Business Strategies: Companies should take a close look at their global business strategies. This involves assessing regional layout strategies and making judicious adjustments in areas prone to volatility. Strengthening supply chain management is crucial for maintaining stable production capacity, ultimately enhancing core competitiveness through strategic integration.

Identify Opportunities in Emerging Markets: Pump and valve companies should seek growth opportunities in emerging market segments. Expanding into high-growth sectors like semiconductors and biomedicine and actively pursuing cutting-edge technology applications such as new energy and new materials are key steps to capitalize on these opportunities.

Engage with Target Customers Directly: Establishing direct connections with target customers and devising the right publicity strategy is vital. Exhibitions serve as a pivotal avenue for corporate publicity and market expansion. Flowtech China, being one of the largest events in China’s pump and valve industry, stands as an indispensable platform for national pump and valve companies to showcase their offerings, raise their profiles, and engage in fruitful business negotiations.

As the pump and valve industry experiences transformation on a global scale, companies should embrace technology, adjust their global strategies, seek growth in emerging markets, and engage directly with their customer base to navigate these changes successfully.

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About Wilo

Wilo (China) Pump Systems Co., Ltd. is a significant Wilo Group (WILO SE) subsidiary worldwide. Established in China in 1995, the company has undergone over 20 years of growth, boasting 14 branch offices nationwide and nearly 800 employees. Currently, the headquarters and research and development center for Wilo China are located in Beijing. The company also operates two factories, one each in Beijing and Qinhuangdao. Committed to enhancing the water-use experience for the Chinese populace, Wilo actively engages in the research, development, and production of pump systems. The products are primarily used in heating, cooling, and air conditioning technologies, as well as water supply, wastewater treatment, and various industrial sectors. Additionally, Wilo produces motors and complementary control devices necessary for pump products.

Wilo’s global headquarters is situated in Dortmund, Germany, and stands as one of the world’s leading manufacturers of pumps and pump systems. Founded in 1872 as a copper and brassware factory, the Wilo company has expanded over the course of 140 years. Today, Wilo operates more than 60 subsidiaries globally, employing approximately 7,600 staff members.

Wilo China operates under the corporate ethos of “Unity, Ambition, Innovation, and Excellence.” We eagerly anticipate more individuals with dreams and a drive for success to join the Wilo family and jointly craft a bright future.

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(Shanghai, China, June 7, 2023) The 15th edition WieTec China, the leading expo platform for environmental industry concluded successfully on June 7th at the National Exhibition and Convention Center (Hongqiao) in Shanghai. In the first year of China’s full economic recovery, the exhibition achieved a new record in overall scale, bringing together exhibitors from over 3,500 brands and more than 90,000 high-quality products in the environmental industry. Moreover, it attracted over 100,000 professional buyers during the three-day event, making it a world class trade fair and demonstrating the vitality of the WieTec China brand.

Since its inception in 2007, the organizer of WieTec China exhibition has worked tirelessly for 16 years to cultivate a small trade exhibition into a flagship platform for the Environmental industry worldwide.  As China’s economic restructuring deepens with greater focus on the dual carbon national goals, the Environmental Protection industry is facing unprecedented transformation. The market is shifting from simple pollution control to systematic environmental and ecological governance and integrated resources recycling. At the same time, the rapid rise of new and renewable energy industries and commercial decarbon demand has brought opportunities for industry enterprises.

As the innovations accelerate in the industry, even slight adjustments can drive a significant market change. In the new era and new format, it is a challenge and responsibility for the organizer to explore the growth markets for the environmental industry, improve the quality of technical exchanges, and expand commercial trade opportunities. To achieve these strategic goals in the future, WieTec China not only needs to refine the development path but also pursue internationalization. With the continuous expansion of the services, it is mission critical to evaluate the resources and capabilities of the international partner. Finding a new development path for WieTec China has become a critical question for the organizer.

With the strong commitment for the industry advancement and customer success, the organizer of WieTec China has now established the strategic partnership with the leading exhibition group Informa Markets, which has international reach and strong track record. With this strategic partnership, WieTec China will broaden the development scope to continuously create value for the industry and customers. Informa Markets holds over 450 international B2B exhibitions and brand events in 15 professional markets each year, with significant international influence, industry depth and breadth. While injecting development power into various industries, Informa Markets creates platforms for customers, partners, and communities, promote exchanges and transactions, and help their businesses thrive.

This strong alliance with Informa Markets will bring far-reaching positive impacts to the entire WieTec China exhibition and the environmental community. The organizer will fully connect with the strong overseas resources and the international network of Informa Markets to strengthen the scale of overseas exhibitors and visitors, expand domestic and international technical exchange channels, improve the overall quality of the exhibition, and enhance the role as an international trade platform. We trust the strategic partnership will further strengthen the leading position of WieTec China so that the trade fair will make greater contributions to the long-term development of the industry.

About WieTec China


WieTec China is the largest international exhibition for environmental industry in Asia. As the must-attend annual event for the industry, the 3-day trade show cover exhibition area of 220,000 square meters at the National Exhibition and Convention Centre (Hongqiao) in Shanghai. The platform brings together 3,500 exhibitors around the world, but also attracts over 100,000 professionals from more than 100 countries and regions. During the event, in addition to the government stakeholders, municipal constructors, engineering companies, design institutes, distributors and agents, WieTec exhibitors could reach qualified buyers from 38 end-user industries. For more information, please visit


About Informa Markets


Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, and many more. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit


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